Summary

Salesman and content creator with nearly 20 years in sales, who builds working sales and marketing systems with Claude and other AI tools. Earlier spent almost ten years in pharmaceutical sales, rising from sales consultant to district manager at Hawthorn Pharmaceuticals, Publicis Touchpoint Solutions (AstraZeneca contract) and inVentiv Health (GSK contract), leading teams of up to 13 reps. Today: territory manager for jewelry manufacturer Ostbye across Oklahoma, Texas and Louisiana; independent manufacturer sales rep for Golden Mattress Company since 2017, and builder of both its websites; and founder of My Jewelry Marketing. Oklahoma Army National Guard veteran.

Career highlights

• Ostbye territory sales grown from about $650,000 to more than $1 million since July 2024
• 1st of 25 district managers in the nation, Q1 2015 (Publicis Touchpoint Solutions, AstraZeneca contract)
• 1st of 10 districts in total sales, and 2nd of 11 on the company's composite ranking, 2012 (Hawthorn Pharmaceuticals)
• 5th district in the nation in the first 6 weeks of a type 2 diabetes injectable launch (inVentiv Health, GSK contract)
• Took a pharma territory from 41st of 85 to 3rd, and another from the bottom tier to the top 5 in five months
• Grew Golden Mattress Company's wholesale distribution to more than 70 Dallas retail stores
• Oklahoma Army National Guard veteran, mobilized for Operation Noble Eagle in 2003; Army Achievement Medal

Current roles

1. Jul 2024 – present

   Territory Manager

   Ostbye · Oklahoma, Texas and Louisiana

   • Grew territory sales from about $650,000 to more than $1 million since taking over the territory in July 2024.
   • Grow and manage a three-state territory of independent jewelry retailers for a jewelry manufacturer, with a focus on fine jewelry and bridal.
   • Work with store owners, managers, buyers and sales associates on account development, new accounts, product performance, promotions and associate training.
   • Balance the manufacturer's goals with each store's day-to-day realities: inventory investment, margins, staffing and marketing.

   • Territory Manager
   • 3 states
   • Fine jewelry and bridal

2. Sept 2017 – present

   Manufacturer Sales Representative (independent contractor)

   Golden Mattress Company · Dallas, Texas

   • Grew wholesale distribution to more than 70 retail stores in Dallas, with market penetration up 20% in the first year.
   • Added new store locations and better product placement in existing stores.
   • Reworked marketing and sales techniques for more than 40 retail partners, and train their staff to sell on how different foams and springs affect comfort and support.
   • Work with the National Sales Director and Plant Manager to design and market new product lines.
   • Built and run ordergmc.com, the dealer portal where my retailers log in to order mattresses. It also has the catalog, price list, a selling skills blog and a marketing strategy page.
   • Built goldenmattressretail.com, the customer-facing retail store that sells Golden Mattress mattresses online.
   • Made the sales materials, including leave-behinds and 1-minute YouTube videos.

   • Independent rep
   • 70+ stores
   • Built 2 websites

3. Aug 2026 – present

   Founder

   My Jewelry Marketing · myjewelrymarketing.com

   • Film, edit and post monthly Facebook content for independent jewelry stores: product videos, educational carousels, photo posts, review posts and captions, plus a monthly performance report.
   • Clients: Ell's Jewelry (Shawnee, OK), O'Neal's Jewelers (Pauls Valley, OK) and The Diamond Shop (Ada, OK), all starting September 2026.
   • Ell's Jewelry: 48,543 Facebook views in September 2026, up from 7,779 a year earlier; comments up from 2 to 80.
   • The Diamond Shop: 15,497 views in September 2026, up from 1,062 a year earlier.
   • O'Neal's Jewelers: 8,340 unpaid views in September 2026, against about 3,620 in the three years before.
   • Built the production system myself: shoot planning, AI-assisted editing, brand kits for each client, and a data-backed reporting process.
   • Published original research on Facebook reach for small jewelry pages ("Facebook Albums vs Reels: Reach by Page Size").

   • Founder
   • 3 clients
   • 7,779 → 48,543 views

4. Current

   Co-owner and Host, short-term rentals (with Brittany Walker)

   The Elati House, The McCosh House and The McCosh Apartment · Englewood, Colorado and Dallas, Texas

   • Own and run three rental homes.
   • Personally remodeled the Elati House (Englewood, CO) and the McCosh Apartment (Dallas) before hosting them.
   • Airbnb Superhost, rated 4.99 across 89 reviews. The Elati House is a Guest Favorite in the top 5% of Airbnb homes.

   • Superhost
   • 4.99 across 89 reviews
   • 3 homes

Pharmaceutical sales and management, 2007 to 2017

Almost ten years selling to physicians and pharmacies, including three district management roles and three years in diabetes care.

1. Feb 2016 – Jan 2017

   District Sales Manager, Type 2 Diabetes Injectable

   inVentiv Health (GSK contract) · Oklahoma City

   • Promoted from sales rep to district manager. Led a team of 9 reps growing Tanzeum, a type 2 diabetes injectable, in a crowded market.
   • 5th district in the nation for new-to-brand prescription (NBRx) share change in the first 6 weeks of launch.
   • Worked with territory specialty reps, certified diabetes educators and their managers to grow market share and prescribers.
   • The contract ended in January 2017.

   • District Manager
   • Team of 9
   • GSK contract
   • 5th in the nation

2. Aug 2015 – Feb 2016

   Professional Sales Representative, Respiratory

   inVentiv Health (GSK contract) · Oklahoma City

   • Promoted Advair and Flovent and beat metric expectations.

   • Respiratory
   • GSK contract

3. Until Jul 2015

   Diabetes District Business Manager

   Publicis Touchpoint Solutions (AstraZeneca contract) · Oklahoma, Missouri, Kansas, Colorado, New Mexico and El Paso

   • Ranked 1st of 25 managers in the nation for Q1 2015.
   • Grew Onglyza and Kombiglyze more than 2% in a crowded diabetes market, managing reps across six states.
   • The contract ended in July 2015.

   • District Manager
   • Six states
   • AstraZeneca contract
   • 1st of 25

4. From Jan 2014

   Diabetes Sales Specialist

   Publicis Touchpoint Solutions (AstraZeneca contract)

   • Took a territory from 41st of 85 to 3rd of 85 while stabilizing the Onglyza and Kombiglyze business.
   • District technology champion. Promoted to district business manager.

   • Diabetes
   • AstraZeneca contract
   • 41st → 3rd of 85

5. Jul 2013 – Dec 2013

   Field Sales Trainer

   Pernix Therapeutics (formerly Hawthorn Pharmaceuticals) · North Oklahoma City

   • Promoted products in GI, primary care and neurology, averaging 12 to 15 office calls a day.
   • Managed a territory while coaching new hires and mentoring reps. Reassigned to this role after the merger.

   • Field Sales Trainer

6. Oct 2011 – Jan 2013

   District Sales Manager, District 4

   Hawthorn Pharmaceuticals · South Texas, based in Houston

   • 2012: 1st of 10 districts in total sales dollars.
   • 2012: 2nd of 11 districts on the company's composite ranking (60% sales dollars, 20% dollar growth, 20% percentage growth), per the VP of Training and Development's memo.
   • Managed 13 reps across El Paso, Laredo, San Antonio, Austin, Waco, Corpus Christi, Houston and Brownsville.
   • Reworked 1- to 4-week routing plans to get the most reach and call frequency.

   • District Manager
   • Team of 13
   • 1st of 10

7. Sept 2010 – Sept 2011

   Senior Pharmaceutical Sales Representative and Field Sales Trainer

   Hawthorn Pharmaceuticals · North Dallas

   • Took a bottom-tier territory into the top 5 in five months, calling mainly on pediatricians, urgent cares and oral surgeons in the Medicaid market.
   • Launched three new products and promoted nine more.
   • Helped the training department develop new hires through ride-alongs.

   • Field Sales Trainer
   • Top 5 in five months

8. Jul 2007 – Sept 2010

   Pharmaceutical Sales Consultant

   Hawthorn Pharmaceuticals · South Oklahoma City

   • Highest annual sales in the history of the territory.
   • Launched and promoted 19 products in the cough and cold and pain markets.

   • Territory record
   • 19 products

Early career

1. Aug 2006 – 2007

   Sales

   Unishippers

   • First sales job after college, selling freight and logistics shipping services.

   • First sales job

2. 2001 – 2006

   Server, bartender and sales trainer

   Restaurants in Norman, Oklahoma · While at the University of Oklahoma

   • Worked my way through college at several Norman restaurants, including training new staff on selling.

   • Sales trainer

Past ventures

1. 2026 (ended)

   Host

   The Live Jewelry Show · YouTube and Facebook

   • Hosted a jewelry video show with reviews, live reactions and store spotlights across Oklahoma, Texas and Louisiana.
   • Passed 20,000 YouTube views, 5,000 Facebook views and nearly 4,000 TikTok views in the first two weeks, with no ad spend.

   • Ended
   • 20,000 YouTube views

Military service

1. Enlisted 2000 · Honorable discharge

   Oklahoma Army National Guard

   • Specialist (E-4), wheeled vehicle mechanic (MOS 63B), 245th Engineer Company, 45th Separate Infantry Brigade. Drilled in Bristow, Oklahoma, with training at Camp Gruber.
   • Mobilized for Operation Noble Eagle, May to December 2003, on the security mission at Pine Bluff Arsenal, Arkansas.
   • Awards: Army Achievement Medal, National Defense Service Medal, Armed Forces Reserve Medal with "M" device, Army Service Ribbon.
   • Basic Combat Training, Fort Benning, GA, May to August 2000. Advanced Individual Training, Fort Jackson, SC, May to August 2001.

   • Specialist (E-4)
   • 245th Engineer Company
   • Operation Noble Eagle
   • Army Achievement Medal

Education and training

• University of Oklahoma, Norman, BA in Letters, minor in Latin, August 2001 to May 2006.
• Pi Kappa Alpha, Beta Omicron chapter (OU): treasurer, recruitment chair and trainer as a student; chapter advisor for about three years after graduating.
• inVentiv, Manager 101 certificate
• Pharmaceutical sales training and district management sales training
• Cushing High School, Cushing, Oklahoma, 2001

AI and automation

• Build working systems with Claude, Claude Code and other AI tools, beyond writing text.
• Built and run themitchwalker.com, walkerstays.com (direct booking for our rental homes), myjewelrymarketing.com, ordergmc.com and goldenmattressretail.com.
• Built an AI-assisted content system that turns one shoot day into a month of Reels, carousels and posts for each jewelry client.
• Built automated monthly Facebook reporting for clients, and a prospect research and outreach pipeline.
• Can help a sales team or company use AI to cut admin time, build in-house tools and sites, produce content and turn data into reports.

Skills

Sales

territory management, account development, new-account sales, consultative and question-based selling, the Challenger sales model, relationship building, prospecting, sales team leadership, field training and coaching, product launches, sales data analysis.

Marketing and content

Facebook content strategy, short-form video, product photography and video, brand kits, monthly performance reporting, live video hosting.

Websites

built two sites for Golden Mattress on Shopify, ordergmc.com (dealer portal) and goldenmattressretail.com (retail store). Also built walkerstays.com, the direct-booking site for our rental homes.

Tools

• AI: Claude and Claude Code, ChatGPT, Gemini
• AI video and images: Higgsfield, Runway, OpenArt, OpusClip
• Editing and design: DaVinci Resolve Studio, Adobe Premiere Pro, Photoshop, Adobe Express, Canva
• Social: Meta Business Suite, Metricool
• Live production: OBS Studio, Elgato Stream Deck
• Web: Shopify (built ordergmc.com and goldenmattressretail.com), Astro, Cloudflare, Google Search Console
• Business: Google Workspace, Microsoft Office

Gear

Sony a6700 and two Sony ZV-E10 II cameras; Sigma 105mm macro, Sigma 18-50mm f/2.8 and Tamron 17-70mm f/2.8 lenses; DJI Mic Mini and Neewer CM28 wireless mics; Neewer ring and fill lights on iFootage stands.

Industry

fine jewelry and bridal, independent jewelry retail, trade shows (JCK, RJO, IJO); mattress manufacturing and mattress retail; pharmaceuticals (diabetes, respiratory, primary care).