{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "name": "Mitch Walker",
    "label": "Sales and marketing for the jewelry industry",
    "url": "https://themitchwalker.com/",
    "summary": "Salesman and content creator with nearly 20 years of selling to independent business owners, in pharmaceuticals, mattresses and now fine jewelry. Earlier in my career I was promoted into district management at three companies and ranked 1st of 25 district managers in the nation in Q1 2015. Today I'm a territory manager for Ostbye, the founder of My Jewelry Marketing, and an independent sales rep for Golden Mattress Company, where I built the dealer portal and the retail website. I build working sales and marketing systems with Claude and other AI tools. Oklahoma Army National Guard veteran.",
    "image": "https://themitchwalker.com/images/photos/from-facebook/mitch-walker-page-profile-photo.jpg",
    "location": {
      "city": "Dallas",
      "region": "TX",
      "countryCode": "US"
    },
    "profiles": [
      {
        "network": "Facebook",
        "username": "The Mitch Walker",
        "url": "https://www.facebook.com/profile.php?id=61567659893488"
      },
      {
        "network": "LinkedIn",
        "username": "themitchwalker",
        "url": "https://www.linkedin.com/in/themitchwalker/"
      },
      {
        "network": "Instagram",
        "username": "themitchwalker",
        "url": "https://www.instagram.com/themitchwalker/"
      },
      {
        "network": "YouTube",
        "username": "thelivejewelryguy",
        "url": "https://www.youtube.com/@thelivejewelryguy"
      },
      {
        "network": "TikTok",
        "username": "themitchwalker",
        "url": "https://www.tiktok.com/@themitchwalker"
      }
    ]
  },
  "work": [
    {
      "name": "Ostbye",
      "position": "Territory Manager",
      "location": "Oklahoma, Texas and Louisiana",
      "startDate": "2024-07",
      "highlights": [
        "Grew territory sales from about $650,000 to more than $1 million since taking over in July 2024.",
        "Manage a three-state territory of independent fine jewelry and bridal retailers: new accounts, product performance, promotions and associate training."
      ]
    },
    {
      "name": "My Jewelry Marketing",
      "position": "Founder",
      "url": "https://myjewelrymarketing.com",
      "startDate": "2026-08",
      "highlights": [
        "Film, edit and run monthly Facebook content for independent jewelry stores, with a monthly performance report.",
        "First month with Ell's Jewelry (September 2026): 48,543 Facebook views, up from 7,779 a year earlier. The Diamond Shop: 15,497, up from 1,062."
      ]
    },
    {
      "name": "Golden Mattress Company",
      "position": "Manufacturer Sales Representative (independent contractor)",
      "location": "Dallas",
      "startDate": "2017",
      "highlights": [
        "Grew wholesale distribution to more than 70 Dallas retail stores, with market penetration up 20% in the first year.",
        "Reworked marketing and sales training for more than 40 retail partners.",
        "Built and run the dealer portal (ordergmc.com) and the retail store (goldenmattressretail.com), and made the sales videos and materials."
      ]
    },
    {
      "name": "NewGold, LLC",
      "position": "Bid Consultant",
      "startDate": "2021",
      "description": "federal contracting",
      "highlights": [
        "Consult on federal government contract bids, helping NewGold prepare and win them."
      ]
    },
    {
      "name": "inVentiv Health",
      "position": "District Sales Manager",
      "location": "Oklahoma City",
      "startDate": "2015",
      "endDate": "2017",
      "description": "GSK contract",
      "highlights": [
        "Promoted from rep. Led 9 reps; 5th district in the nation for NBRx share change in the first 6 weeks of launch."
      ]
    },
    {
      "name": "Publicis Touchpoint Solutions",
      "position": "Diabetes District Business Manager",
      "startDate": "2014",
      "endDate": "2015",
      "description": "AstraZeneca contract",
      "highlights": [
        "Ranked 1st of 25 managers in the nation for Q1 2015, managing reps across six states.",
        "As a sales specialist before that, took a territory from 41st of 85 to 3rd."
      ]
    },
    {
      "name": "Hawthorn Pharmaceuticals and Pernix Therapeutics",
      "position": "Sales Consultant → Senior Sales Representative and Field Sales Trainer → District Sales Manager",
      "location": "Oklahoma and Texas",
      "startDate": "2007",
      "endDate": "2013",
      "highlights": [
        "District Sales Manager, South Texas: 1st of 10 districts in total sales and 2nd of 11 on the company's composite ranking, 2012. Led 13 reps.",
        "Senior Sales Representative and Field Sales Trainer: took a bottom-tier territory into the top 5 in five months.",
        "Sales Consultant: highest annual sales in the territory's history; launched and promoted 19 products."
      ]
    },
    {
      "name": "Oklahoma Army National Guard",
      "position": "Specialist (E-4), wheeled vehicle mechanic (veteran)",
      "description": "245th Engineer Company, 45th Separate Infantry Brigade",
      "highlights": [
        "Oklahoma Army National Guard veteran: Specialist (E-4), wheeled vehicle mechanic, 245th Engineer Company. Mobilized for Operation Noble Eagle in 2003 (Pine Bluff Arsenal, Arkansas). Army Achievement Medal. Honorable discharge"
      ]
    }
  ],
  "education": [
    {
      "institution": "University of Oklahoma",
      "url": "https://www.ou.edu",
      "studyType": "Bachelor of Arts",
      "area": "Letters (minor in Latin)",
      "endDate": "2006",
      "courses": []
    }
  ],
  "awards": [
    {
      "title": "1st of 25 district managers nationally",
      "date": "2015",
      "awarder": "Publicis Touchpoint Solutions, AstraZeneca contract"
    },
    {
      "title": "1st of 10 districts in total sales",
      "date": "2012",
      "awarder": "Hawthorn Pharmaceuticals"
    },
    {
      "title": "2nd of 11 districts on the company composite ranking",
      "date": "2012",
      "awarder": "Hawthorn Pharmaceuticals"
    },
    {
      "title": "5th district in the nation for NBRx share change in the first 6 weeks of launch",
      "awarder": "inVentiv Health, GSK contract"
    },
    {
      "title": "Army Achievement Medal",
      "awarder": "Oklahoma Army National Guard"
    },
    {
      "title": "Big Brother of the Year",
      "date": "2012",
      "awarder": "Big Brothers Big Sisters of Oklahoma"
    }
  ],
  "skills": [
    {
      "name": "Territory management"
    },
    {
      "name": "Consultative and Challenger selling"
    },
    {
      "name": "Sales team leadership and field training"
    },
    {
      "name": "Facebook content strategy"
    },
    {
      "name": "Macro product video on Sony a6700 and ZV-E10 II"
    },
    {
      "name": "DaVinci Resolve and Premiere Pro"
    },
    {
      "name": "AI systems built with Claude and Claude Code (sites, content system, automated reporting, prospect pipelines)"
    },
    {
      "name": "Live production (OBS Studio)"
    },
    {
      "name": "Website building (Shopify, Astro)"
    },
    {
      "name": "AI assistants and agents",
      "level": "Used regularly",
      "keywords": [
        "Claude",
        "Claude Code",
        "Claude in Chrome",
        "MCP connectors",
        "ChatGPT",
        "Google Gemini"
      ]
    },
    {
      "name": "AI video, image and voice",
      "level": "Used regularly",
      "keywords": [
        "Higgsfield",
        "Runway",
        "OpenArt",
        "OpusClip",
        "Adobe Firefly",
        "Adobe Express",
        "Canva AI",
        "VoiceStudio"
      ]
    },
    {
      "name": "Video and design",
      "level": "Used regularly",
      "keywords": [
        "DaVinci Resolve Studio",
        "Adobe Premiere Pro",
        "Adobe Photoshop",
        "HyperFrames"
      ]
    },
    {
      "name": "Automation, data and web",
      "level": "Used regularly",
      "keywords": [
        "Google Workspace",
        "Google Apps Script",
        "Supabase",
        "Cloudflare",
        "Vercel",
        "Astro",
        "Shopify",
        "Resend"
      ]
    },
    {
      "name": "Marketing and social",
      "level": "Used regularly",
      "keywords": [
        "Meta Business Suite",
        "Metricool",
        "Google Search Console",
        "Bing Webmaster Tools"
      ]
    }
  ],
  "languages": [
    {
      "language": "English",
      "fluency": "Native speaker"
    }
  ],
  "references": [
    {
      "name": "Lynne McMullin, former Vice President of Training and Development, Hawthorn Pharmaceuticals",
      "reference": "Mitch has been an award winning sales rep and district manager his entire career at Hawthorn Pharmaceuticals."
    },
    {
      "name": "Ian McConkey, Regional Business Director, inVentiv Health",
      "reference": "Mitch has a true desire to help his team members be better sales people."
    }
  ],
  "meta": {
    "canonical": "https://themitchwalker.com/resume.json",
    "version": "v1.0.0",
    "lastModified": "2026-10-31T19:21:45"
  }
}
