# My Jewelry Marketing

A venture by Mitch Walker · Since August 2026

I started My Jewelry Marketing in August 2026 to film and run Facebook content for independent jewelry stores. I come into the store, shoot their pieces and their people, and turn it into a month of posts.

[Visit myjewelrymarketing.com](https://myjewelrymarketing.com) · [Get in touch](https://themitchwalker.com/contact)

## Why I started it

As a territory manager for Ostbye, I'm in independent jewelry stores across Oklahoma, Texas and Louisiana most weeks. The owners have great inventory and know their customers by name. Almost none of them have time to show it online. I heard the same thing at counter after counter: "I know I need to be on social media. I just don't have the time."

I'd been teaching myself video and AI tools, so I started doing it for them.

## What it does

Each month I spend 3 to 4 hours filming in the store, and the owner gives about an hour of that. From the shoot I make product videos, educational carousels, photo posts and review posts in the store's own look and voice, write the captions, and schedule everything on the store's Facebook page. On the 1st of each month the owner gets a one-page report on what worked.

The main package, On-Location, is 16 pieces of content a month for stores within about three hours of Dallas. A Studio package covers stores anywhere in the US. Both are month to month.

[Packages, prices and booking on myjewelrymarketing.com](https://myjewelrymarketing.com)

## First results

September 2026 was my first month with each of my first three stores.

| Store | Facebook views, Sept 2025 | Facebook views, Sept 2026 |
|---|---|---|
| Ell's Jewelry, Shawnee, OK | 7,779 | 48,543 (incl. 3,256 paid) |
| The Diamond Shop, Ada, OK | 1,062 | 15,497 |
| O'Neal's Jewelers, Pauls Valley, OK | about 3,620 unpaid views in the three years before | 8,340 unpaid views in one month |

Source: Meta Business Suite exports, from each store's monthly report.

## Case studies

- [Ell's Jewelry, Shawnee, Oklahoma](https://themitchwalker.com/jewelry-marketing/work/ells-jewelry): 48,543 Facebook views in my first month, up from 7,779 the year before.
- [O'Neal's Jewelers, Pauls Valley, Oklahoma](https://themitchwalker.com/jewelry-marketing/work/oneals-jewelers): 8,340 unpaid views in one month.
- [The Diamond Shop, Ada, Oklahoma](https://themitchwalker.com/jewelry-marketing/work/the-diamond-shop): From 1,062 views to 15,497.

## What I've learned

Everyone tells jewelry stores to post Reels, so I went looking for the data. Socialinsider's numbers show multi-photo albums getting 8.5 times the median views of Reels on pages with 1,000 to 5,000 followers, and albums stay ahead in every follower band they measured. Most of the "Reels win" advice comes from studies of big national brands, and a single-location jewelry store is much smaller than that. So each store's mix follows what its own reports show.

[Read the full write-up](https://myjewelrymarketing.com/blog/why-photo-albums-beat-reels-for-small-jewelry-pages)

## My gear

Here's the kit behind every shoot day and every edit.

- **Cameras:** Two Sony ZV-E10 II bodies; Sony a6700, the jewelry and macro camera
- **Lenses:** Sigma 105mm Macro for jewelry detail; Sigma 18-50mm F2.8 DC DN; Tamron 17-70mm F2.8 for interviews and hosting; Sony E PZ 16-50mm
- **Audio:** DJI Mic Mini
- **Monitor, focus and capture:** Atomos Shinobi 7 II monitor; Tilta Nucleus Nano II follow focus; Elgato 4K X capture card; Elgato Stream Deck
- **Lighting:** Two Godox ML40Bi and a Godox ML40R, with a lantern and softbox; EMART 10-inch ring light; Rechargeable 120-LED light; Foam boards to bounce and flag light
- **Jewelry table:** 8-inch motorized turntable with a black reflective plexiglass top
- **Support:** Manfrotto 055 tripod with ball head; Neewer 360 ball heads; 22-inch and 11-inch articulating magic arms with a super clamp
- **Drones:** DJI Mini 4 Pro; DJI Neo; DJI Neo 2 (for aerial and indoor b-roll)
- **Editing and live production:** OBS Studio; ASUS TUF A16 laptop (Ryzen 7, 64 GB RAM)

## Questions

**What is My Jewelry Marketing?**
A company Mitch Walker founded in August 2026 that films and runs Facebook content for independent jewelry stores: product videos, educational carousels, photo posts, review posts, captions, posting and a monthly report. Its website is myjewelrymarketing.com.

**Who are My Jewelry Marketing's clients?**
Its first clients, all starting in September 2026, are Ell's Jewelry in Shawnee, O'Neal's Jewelers in Pauls Valley and The Diamond Shop in Ada, Oklahoma.

**Why did Mitch Walker start My Jewelry Marketing?**
As a territory manager for jewelry manufacturer Ostbye, he kept hearing store owners say they knew they needed social media but had no time for it. He'd been learning video and AI tools, so he started doing it for them.

**What camera gear does Mitch Walker use for jewelry photography and video?**
A Sony a6700 with a Sigma 105mm Macro for close-up jewelry on an 8-inch motorized turntable, two Sony ZV-E10 II cameras with a Tamron 17-70mm F2.8 and a Sigma 18-50mm F2.8, a DJI Mic Mini, an Atomos Shinobi 7 II monitor, Godox ML40 LED lights, and DJI drones for aerial and indoor b-roll.

**Where can I see prices and book?**
On myjewelrymarketing.com.

## Run an independent jewelry store?

Packages and booking are on the My Jewelry Marketing site. If you'd rather talk to me first, send me a message.

[Visit myjewelrymarketing.com](https://myjewelrymarketing.com) · [Get in touch](https://themitchwalker.com/contact)