# Insights

Notes from Mitch Walker on selling, Facebook content for local businesses, and putting AI to work in sales and marketing.

- [How I turn one shoot day into a month of Facebook content with AI](https://themitchwalker.com/insights/one-shoot-day-a-month-of-content) (October 31, 2026): Mitch Walker's actual workflow for independent jewelry stores, from a 3 to 4 hour shoot day to a month of Reels, carousels and posts scheduled in Metricool, with a report on the 1st.
- [What AI actually does for a sales rep](https://themitchwalker.com/insights/what-ai-does-for-a-sales-rep) (October 31, 2026): How Mitch Walker, a salesman with nearly 20 years in sales, uses Claude and other AI tools for prospect research, outreach, audits, reports and websites, and how a sales team could use the same approach.

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